OMD USA
Omnicom Media Group
New York, NY
Associate Director, Data Science (Marketing Science)
– 4–5 yrs- Automated the ML modeling pipeline, cutting turnaround from 3 days to under 30 minutes (95%)
- Improved ETL efficiency and accuracy by 80%+ across client campaigns (Redshift, S3, BigQuery)
- Lead and mentor a team of 4+ data scientists; set code review, version control, and reproducibility standards
- Supported 5+ new client wins representing $2B+ in combined media spend
- Directed clean room work across Google Ads Data Hub, Amazon Marketing Cloud, and Facebook Advanced Analytics
- Built Markov-chain multi-touch attribution models, replacing last-click with data-driven channel credit
Promoted
Senior Associate, Data Science
– 1–2 yrs- Built foundational attribution, clustering, and audience modeling for top-tier accounts; promoted to Associate Director